Positioning a story for media pickup takes know-how. Typically, media professionals find their inboxes inundated with press releases every day. To help yours stand out, The Formey Touch leverages every contact element to make a favorable impression. We craft the email subject to pique interest, follow standard press release formatting, open with a compelling hook, and connect your story to whatever makes it most newsworthy.
We help you get your story or feelings out in words that reflect you in the best light. Whether you’re getting ahead of controversy or reacting to it, preparation is key. The same applies if you simply want to go on record about a particular issue or incident. We personalize your statement to guard against generic phrasing, and we weed out defensive expressions. Having the right words to disseminate in print or deliver at a press conference or in an interview can make the difference you’re looking for. We make sure the tone and clarity you need supports your facts and your image.
Looking to infuse freshness into your company publications? Our writing team can add just the right zest. We can either work from a framework that you provide or develop one for your approval. We specialize in researching and writing articles, as well as designing and laying out newsletters, fact sheets, and annual reports. Keeping your purpose, audience, and tone in mind, we create engaging outreach tools.
Developing text for a recurring pattern of posts is a major part of managing a social media strategy. Our writers help you devise content that can snag interest, generate followers, and prompt action. To keep your feed fresh, we draw from a variety of elements, such as tips, stories, polls, commentary, and inspirational sayings. Also, we can provide images and captions in keeping with your brand.