MARKETING
Wording is the engine that drives the focus of website experiences. We partner with you to craft a strong online footprint by building the right messaging into your pages. Using The Formey Touch, we write polished copy that effectively targets your audience—clearly presenting your assets while weaving optimization features into each page’s framework. From landing page zingers and background sketches to product/service descriptions and calls to action, we provide the perfect writing solutions. Also, to drive traffic to your site and help establish you as a knowledgeable industry player, we can produce articles, quick blog entries, and social media posts.
Capturing the spirit of a radio or television advertising campaign in one minute or less can be a weighty task. And handling narration is certainly no easier for most writers. Short or long, simple or layered, getting scriptwriting just right is one of our strong suits. We infuse freshness throughout any voice-over. Whether you already have a framework in mind or need help from concept to finish, we create dynamic copy that breathes functionality, flavor, and flow.
Even in the Digital Age, well-designed paper marketing materials can boost a business’s profile. Putting the best in prospects’ hands or displaying them in high foot-traffic areas can increase demand for your products or services. The key is making sure your brochures and rack cards smoothly direct the eye through what otherwise could feel like a gauntlet of information. Using principles of economy and prime placement, The Formey Touch makes sure to highlight your content on a clutter-free canvas that snags the reader’s attention.
Sales letters never go out of style. But, with technology enabling marketers to maintain constant contact with customers and prospects, making a sales letter stand out requires ingenuity and skill. We specialize in attention-grabbing openings, developing each to strike whatever chord you’re targeting, and we choose from several strategies to roll out every promotion feature. Our design and composition techniques will make your sales letter magnetic and memorable.